Transformed an early-stage concept into a comprehensive end-to-end experience for a cryptographic security platform, elevating Mastercard’s capabilities to align with top-tier industry standards, projected to generate $15 million in first-year revenue.
Provided strategic direction and design leadership for a dark mode UI system, enhancing workflow efficiency across Mastercard’s digital platforms and supporting scalable adoption within a global organization of 30,000+ employees.
Led the creation of high-fidelity mockups and user flow diagrams, optimizing the user experience and ensuring alignment with strategic objectives, contributing to an 85% customer satisfaction rating for the API-based security tool.
As a strategic partner to senior leadership, I developed impactful imagery and visuals that clearly communicated the value of Mastercard’s security solutions, tailored for executives and aligned with broader organizational objectives for high-level presentations.
Pioneered the design and development of intuitive user interfaces in collaboration with Washington University doctors, earning multiple small business awards from the National Institute of Health and securing over $2 million in innovation funding. This significantly advanced product innovation and drove organizational growth.
Working directly with the CEO, I establish and enforce top-tier practices, drive user experience initiatives, and oversee critical functions such as marketing, SEO, and product development, ensuring these efforts align with and support the organization’s strategic objectives.
Achieved a 90% success rate in client acquisition by presenting software capabilities and tailored recommendations during prospect meetings.
Led the strategic design and successful rollout of a marketing website and software suite for the AOPO Annual Conference booth, enhancing engagement for over 500 attendees across multiple sessions.
2018 - 2023
Senior UX/UI Designer of User Experience - Mastercard
Led the efforts to streamline the new corporate card account creation process, reducing the time from three days to under 10 minutes, significantly improving the customer experience and operational efficiency.
Collaborated with cross-functional teams on customer journey mapping for strategic projects focused on carbon index scores and sustainability metrics, ensuring design alignment with business objectives for platform value.
Produced high-fidelity mockups and detailed user flows for the reporting platform’s interface, driving the ideation process and ensuring seamless integration of user feedback to improve functionality and engagement.
Developed and maintained executive summaries and high-level roadmap visualizations, effectively communicating project timelines and milestones to stakeholders and facilitating the successful negotiation of a multibillion-dollar agreement with a leading industry bank.
Managed and mentored three cross-functional teams during Mastercard’s Innovation Week, fostering collaboration and creativity. Served as a panelist in the speaker series, sharing insights on design innovation and user-centered practices with a live audience at the Mastercard campus.
Conducted focus groups and user research to assess UI element discoverability for the expense management service, uncovering insights that informed design improvements and boosted user satisfaction by 75%.
2012 - 2018
Front-End Development/Design Manager - Scottrade Inc.
Spearheaded the creative redesign of Scottrade's trading platform, gaining user acclaim on industry websites.
Key contributor during customer journey mapping sessions for strategic initiatives on future platform innovations involving carbon index scores and metrics.
Led the update of Scottrade marketing websites, driving efforts to enhance awareness and expand business offerings.
Managed design consistency and asset updates for Scottrade’s marketing site in Adobe Experience Manager.
Designed both digital and print ads for Scottrade's marketing campaigns.
Guided the design and rollout of a 300+ page knowledge center for Scottrade's trading platform.